My Recent Work

From blog writing and video scripts to website content and email copy, view my recent copywriting work and what you can expect if you partner up with me.

pet copywriter

Do you want to own an outrageously profitable pet business?

Hi! I’m Karly Edwards, an animal obsessed freelance copywriter and content strategist.

If you want to establish your pet business online and skyrocket your revenue this year, then this might be the most life-changing website you have ever read.

The pet industry is a horrendously competitive market… wouldn’t you agree? To hold your head above water in the online world requires an increasing amount of marketing “wizardry.” You’re under constant pressure to know where pet owners spend their time online and what kind of content sends their tails wagging.

Because now more than ever, pet owners are happy (enthusiastic even!) to splash the cash on products and services just like yours for their furry friends. But they won’t buy from you if your branding misses the mark or if they can’t even find you online.

But wouldn’t it be magical if all those jumbled pieces of the puzzle finally came together to form a marketing strategy that just… works? Where you know you’re working with a professional who totally gets YOUR industry. And you have a crystal-clear way forwards for YOUR pet business.

I’ve been helping businesses create powerful copy and strategies that supercharge their online growth for the last 7 years. And here’s how I can do the same for you:

Writing on-point website content that caresses the hearts and minds of pet parents to land you more enquiries, customers and sales.

Writing informative and engaging blog posts that drive traffic from the search engines, explode your fanbase, and keep pet parents coming back for more.

Search engine optimised copy for every web page and blog post we create. To reel in ready-to-buy and information-hungry pet owners who are already searching Google for your products or services.

Rocking your social profiles to build an active, excited and loyal community around your brand.

Scouting and writing guest post opportunities on influencer sites to bring even more eyes and followers to your website.

Implementing a killer content strategy with eagle-eyed focus for your budget, needs and business goals.

Bringing it all together into one easy, measurable strategy that gets you more customers, more profit and more time to focus on other important areas of your business.

But so what, Karly. Why should I work with you?

I’ve helped an international pet sitting company smash their blogging goals. They now appear on page one of Google for many of their targeted keywords.

I’ve nurtured an engaged audience for my own pet blog which draws in thousands of visitors every week and gains streams of email sign ups and followers on a daily basis. You can find my dog blog here.

I’ve helped dog walkers, dog product stores and dog trainers find the words they’ve long struggled to say so pet parents can’t help but fall in love with their business.

And I’ve collaborated with a whole host of businesses outside the pet industry too!

It’s my business to drive your business forwards. The animal kingdom stole my heart over 30 years ago, and today, nothing gives me greater joy than helping pet businesses find their place and succeed in this head-spinning business world. If you have a product or service that will positively transform the lives of owners and their pets, then you’re a winner in my book! I want to help you climb to the top.

So let’s do this. Email me at karly@designsmoothie.com or call 07868149862 when you’re ready to chat.

Happy clients

"Karly's help for getting the first Agile Cymru off the ground was invaluable, no request was too much and she had a great understanding of exactly what we needed. Without her help it's very doubtful we'd have turned over £60k including sponsorship in our first year. We invested £4,500 in her services, making the event not only viable but profitable and successful. We've engaged Karly's services for 2016 and for other side ventures and wouldn't hesitate to recommend her."

James Scrimshire Agile Cymru

“Karly has been incredible for our company, we were struggling thinking of writing great content for our company blog and it was boring and stressful! Now Karly delivers great content on time every week. She is also a great copywriter and can help write anything from sales letters, brochures and website copy. Highly Recommended and a valuable resource.”

Evan Davies The Booking Factory

"Karly from the beginning was very clear about what she needed as subjects to write on. Her skills in copywriting has really resonated with our audience and in turn has really put our brand at the forefront of people's minds. I would recommend her to anyone who is serious about enhancing their brand - an absolute number one to use out there."

Matt Czastka ClearSky Design

Blog Writer

I specialise in writing traffic building, conversion-focussed blog posts to grow customer loyalty for pet brands.

Website Copywriter

No fluff website copy that guides pet owners from first glance to checkout.

Content Strategist

Your strategic overhaul to find, delight and entice your pet loving customers.