Content marketing is a powerful, complex strategy. It draws the customer straight to your front door through highly targeted, high value content.
So no more chasing leads – who doesn’t want that!
If you want to be successful at content marketing, you need to put your studying cap on.
That means you need to learn from the big players who’re already reaping the rewards. People who know how it’s done and have the expertise to teach you how to get results.
The blogs below include best practices from established content marketing leaders. They’re people and businesses you want to follow.
If you’re a new business or you want to reach a targeted audience. Or perhaps you simply want to know the latest insights – these must-read content marketing blogs are a few for your tool belt.
Content Marketing Institute
The Content Marketing Institute offers an overabundance of training courses, events, blog posts, how-to guides, podcasts and more from the biggest names in content marketing. The blog covers the whole spectrum to help readers master everything from blogging and social media, to grasping strategy and analytics.
Digital marketing deity Brian Clark founded Copyblogger in 2006. Since then he’s built this mega blog to educate businesses on content marketing, copywriting and social media. The blog draws attention from marketing leaders across the globe who contribute to the blog’s growing prowess.
HubSpot’s blog is one of my personal favourites. It’s always a great source of on-point content marketing tips. Readers can expect to brush up on best practices relating to planning, social media, content formats, blogging and everything in between.
Chief Content Officer, Ann Handley, is a content marketing veteran who manages all the content at MarketingProfs. The website has a whole host of useful resources covering a breadth of marketing topics from leading content enthusiasts.
Entrepreneur Neil Patel reveals tried and tested content marketing tips in his comprehensive blog. His advice is crafted from experience to grow his own thriving business and other multi-million dollar businesses. You’d do well to absorb all you can from this chap.
Social Media Examiner
Social Media Examiner was founded by Michael Stelzner in 2009. Over the last 8 years he’s wasted no time in making the website one of the go-to places for social media marketing. Here you’ll find everything you’ll ever need to build a thriving online social community.
Convince & Convert
Jay Baer is the genius behind Convince and Convert. Named the number one content marketing blog in the world, his posts offer actionable tips on content marketing strategies and tactics you can apply to your business now.
Marketing Insider Group
Content marketing leader Michael Brenner is the brains behind Marketing Insider Group. The blog covers the latest content marketing and marketing strategy tips for businesses looking to experience huge growth. You’ll find contributions from the godfather himself and a range of specialist guest posters.
Kissmetrics are best known for their web analytics platform, but their blog is chock full of gold dust on analysis, marketing and testing. They offer unrivalled advice to help readers analyse audience behaviours, foster engagement and drive growth.