It really was a classic case of, ‘it’s not you, it’s me.’ You see, I haven’t always specialised in writing for the pet industry. I used to be a generalist copywriter. One minute I could be writing about business
Do you know what really gets my goat? When businesses fail to deliver. When their customer representatives don’t solve my problem, and I’m left feeling like just another number. It ticks me off! Are you with me? It’s a big
If you’ve been following my previous posts you’ll know I run a thriving dog blog. But it didn’t get to this point without a little know-how and a lot of hard work. And today, I’m all about sharing the knowledge,
OK, hate is a strong word. But what if creating content just isn’t your thing? What options do you actually have? The way I see it, you have 3 options: 1. You can give up and stop creating content altogether.
We live in a world where we want everything yesterday. Our expectations are through the roof! You order something from Amazon, you expect next day or even same day delivery. Ordering pizza? Well it had better be delivered in 20
There are billions of blogs on the internet, and unfortunately the blogosphere is filled with a lot of guff. At least 90% of it in fact! And that, my friends, is down to some of the writers that create it.
Let’s be real for a second. Writing isn’t everyone’s bag. For some it comes naturally. But for others, pulling words from their noodle is like torture. The magic doesn’t flow for everyone which can make blogging a hard slog. But
Your blogging activities count for nothing without a strategy. Let’s just say you may as well be pissing in the wind. A strategy gives your blog intention and purpose, like going to the supermarket with a list for your weekly
Do you know how many websites and blogs there are in the world? There are billions! And do you know how many of those websites sound exactly the same? Like you could be reading the same blah blah words from